A 3-phase system built on the LINUS Insights-Led Commercial Strategy Model designed specifically for scientific and technical buyers who stall in the gap.
Phase 1: Diagnose the Midfunnel Chokepoint
(3-4 weeks)
Audit every step of your funnel, from awareness to upselling
Identify critical areas where activities fail to create action
Optimize the segmentation strategy
Phase 2: Rebalance
Every Stage of the Funnel
(8 weeks)
Surface the real reasons opportunities stall
Create messaging based on behavioral psychology to maximize action
Optimize the funnel for clarity, relevance, and momentum
Phase 3: Turn Action
into Momentum
(Ongoing)
Leverage integrated campaigns to drive conversion
Improve sales velocity by nudging stalled opportunities
Deliver measurable pipeline growth
In Phase 1 (3–4 weeks), you’ll have:
A clear diagnosis of your mid-funnel breakdown
Optimized strategy rooted in behavioral science and tailored for your midfunnel nurture + sales
A repeatable framework for success you can apply to future campaigns
Why Mid-Funnel Acceleration
Works With LINUS
For 30 years, LINUS has been the strategy partner behind the life science industry’s most successful products and services. That’s because we know how scientific and technical customers think, and how to persuade them.
Our proprietary Insights-Led Commercial Strategy Model blends behavioral science, data, and strategic storytelling to provoke curiosity and turn insight into momentum. This approach helps companies break through their mid-funnel chokepoints, right where rational buyers stall, to convert yesterday’s stagnant prospects into tomorrow’s active customers.
Our Process in Action
A global provider of scientific instruments was under pressure to deliver sales growth. Marketing had generated an impressive number of leads, but opportunities weren’t advancing. Internally, the team blamed the economic environment for the stalled revenues.
Here’s what we uncovered:
Only 15% of stalled opportunities had actually lost funding
Close to 50% of stalled opportunities were ready to purchase now
The biggest barrier wasn’t budget, it was logistics and unclear next steps
By applying the Linus methodology, we:
Revalidated millions in pipeline
Identified the exact nurture content needed
Increased sales velocity
Delivered 116x ROI on defending pipeline and 15x ROI on sales advancement
VP, Global Marketing
If your growth is stalling between interest and action, more leads won’t save you. Momentum will.
Your buyers are closer to “yes” than you think. They just need the right nudge to move. Let’s fix your mid-funnel and turn your existing pipeline into realized revenue.
Download our complete survey results from over 130 marketing and sales executives on commercial excellence.